All posts by Emma Sidney

How Branding Sells For Your Business On Your Behalf

People often think that their business is about selling what they do. However, customers don’t always buy products based on what a company provides.

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The Failure of Traditional Advertising Agencies and what you can learn

Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.

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What Does it Take to be the next IT Girl in Advertising?

where information technology, marketing strategy and sweet spot product intersect

There is a sweet spot in a digital marketing strategy, which encompasses the ability to reach people online with information technology. To become the new IT Girl and to create an ongoing relationship is more subtle and authentic than traditional marketing methods.

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4 Top Marketing Tactics for a Visible Brand 

Seo, google changes, mobile friendly, RankBrain

One of the four most effective tactics online is a good SEO provider like ours. To find out the other three that help your Google rankings soar, read on.

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Your 7 Step Essential Content Strategy

content marketing requires strategy and process

If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.

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What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

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Do you Need Content, Copywriting or Digital Copywriting?

get the right writer for your needs

The digital space can be confusing and there are differences between content writing and copywriting. Digital copywriting is another level up again. Our guest blogger provides the differences that you need to know so that you too can become an effective communicator online.

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The Three Top Online Success Hacks

digital strategy emma@digiitalcopywriting.com.au

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?

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Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot! Google, now ranks mobile / tablet optimised sites above desktop designed sites. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. While Wordpress and other platforms offer mobile friendly designs, a site more than 2 years old may be dropping like a stone in online rankings.

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Everyone Can Write, Right?

digital strategy, copy, writing, sales, conversion, tips,

The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?

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