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All posts by Emma Sidney
How do you future proof your business equity?
Post COVID Pivot to Online MessagingCOVID has taught us that being prepared to pivot is essential, which was one key takeaway from Tapas Strickland’s recent presentation at the BBG Finance Forum. Tapas spoke about how digitalisation in businesses poses a good opportunity for SME, while larger corporates have a longer pivot to do, from bricks and […]
Continue reading7 Website Development Do’s and Don’ts
Did you know that around 75% of businesses could have better website results? That’s partly because of positioning, partly because of technology. Hint: a website is NOT about what you do and it IS about what Google does. If you are ‘Old school’, you might see a website as an online listing for a printed […]
Continue reading7 Top SEO Copywriting Strategies for Business
Does your business currently have a copywriting strategy in place? If not, then this blog is for you. A good copywriting strategy always serves two masters. First you want someone to read it. Then you want the search engines to love getting your content in front of more people because it’s readable. Implement the following […]
Continue readingHow Branding Sells For Your Business On Your Behalf
People often think that their business is about selling what they do. However, customers don’t always buy products based on what a company provides.
Continue readingThe Failure of Traditional Advertising Agencies and what you can learn
Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.
Continue readingWhat Does it Take to be the next IT Girl in Advertising?
There is a sweet spot in a digital marketing strategy, which encompasses the ability to reach people online with information technology. To become the new IT Girl and to create an ongoing relationship is more subtle and authentic than traditional marketing methods.
Continue reading4 Top Marketing Tactics for a Visible Brand
One of the four most effective tactics online is a good SEO provider like ours. To find out the other three that help your Google rankings soar, read on.
Continue readingYour 7 Step Essential Content Strategy
If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.
Continue readingWhat is Search Engine Optimisation?
If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.
Continue readingThe Three Top Online Success Hacks
When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?
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