All posts by Emma Sidney

The Failure of Traditional Advertising Agencies and what you can learn

It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.

For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley

To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.

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What Does it Take to be the next IT Girl in Advertising?

where information technology, marketing strategy and sweet spot product intersect

The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves.

Large advertising agencies are losing business, significant brands are taking their marketing in house.

The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach.
It’s a bit like being the new IT girl – she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?

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4 Top Marketing Tactics for a Visible Brand 

Seo, google changes, mobile friendly, RankBrain

4 Top Marketing Hacks to a Visible Brand.Often if business isn’t where you want it to be, it feels like the grass is greener on the other side. It also feels like someone else has a market advantage, like Seth Godin suggests in Purple Cow. You are a brown cow and they are a purple […]

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Your 7 Step Essential Content Strategy

content marketing requires strategy and process

When I work one-on-one with clients I help them work out exactly what their brand is about, who they need to speak with and how they can create better connections through every form of content. I’m going to walk you through that process, and there’s a case study and video testimonial that you can skip to if you are short on time.

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What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

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Do you Need Content, Copywriting or Digital Copywriting?

get the right writer for your needs

The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.

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The Three Top Online Success Hacks

digital strategy emma@digiitalcopywriting.com.au

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically.

So what are the three hacks to review before spending your hard earned cash on paid advertising?

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Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot!

The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don’t want to sink like a stone on Google, it’s time to take action …

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Everyone Can Write, Right?

digital strategy, copy, writing, sales, conversion, tips,

The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?

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Why Does Blog Writing Fail to… What?

online strategy digital marketing essentials

I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.

Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.

Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …

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