Post COVID Pivot to Online MessagingCOVID has taught us that being prepared to pivot is essential, which was one key takeaway from Tapas Strickland’s recent presentation at the BBG Finance Forum. Tapas spoke about how digitalisation in businesses poses a good opportunity for SME, while larger corporates have a longer pivot to do, from bricks and […]
Continue readingPeople often think that their business is about selling what they do. However, customers don’t always buy products based on what a company provides.
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