Category Archives for Branding Sells

How do you future proof your business equity?

Post COVID Pivot to Online MessagingCOVID has taught us that being prepared to pivot is essential, which was one key takeaway from Tapas Strickland’s recent presentation at the BBG Finance Forum.  Tapas spoke about how digitalisation in businesses poses a good opportunity for SME, while larger corporates have a longer pivot to do, from bricks and […]

Continue reading

How Branding Sells For Your Business On Your Behalf

People often think that their business is about selling what they do. However, customers don’t always buy products based on what a company provides.

Continue reading