Does your business currently have a copywriting strategy in place? If not, then this blog is for you. A good copywriting strategy always serves two masters. First you want someone to read it. Then you want the search engines to love getting your content in front of more people because it’s readable.
Implement the following seven strategies, and you’ll get the rankings, ROI and responses you need. Tip 1: Craft A Compelling Headline 80% of people will read the headline of an article or blog post, but just 20% will read the rest of your article or blog. We suggest you start off with a bang to prevent the seven-second bounce, so that your client keeps reading. Co-Schedule Headline Analyzer is a great tool, and here are some others that you might love. Tip 2: Get The Right Person On The Job
While writing might seem simple to some, SEO content can require more understanding. Creating quality copy for your website that entices people to take action is essential. This is copy that is seen by the right people at the right time and in the right place.
We suggest SEO copywriting for the largest impact. This is someone who understands how keywords and compelling writing work together. There are two ingredients:
- The customer must want to take a specific action.
- Search engines such as Google confirm that the content is engaging
You can confirm content performance via google analytics.
This shows metrics such as where someone enters your site to read the content, how long they stay on a page and where they exit.
The good news is that with education, you can develop creativity and perfect your writing skills.
Digital copywriting considers SEO and will consistently create optimised and persuasive content. This pleases customers and search engines alike. Tip 3: Understand How SEO Works
According to Copyblogger, very few people outside of the digital marketing industry understand SEO and how it works. Most people know that you can type a term into a search engine and get results. This happens because SEO matches your search with the most relevant content that fits. That means knowing what someone searches in a few ways.
For business we recommend you follow these steps:
- Find the phrases or words that people use to search your business products or services
- Narrow down the words that best describe your product – check these with an SEO specialist for the best matches.
- Add these keywords to your content
- Enable and encourage readers to share when they find the content useful
Tip 4: Create Quality Links
What’s the best way to show customers that you know what you’re talking about? By getting other people to share your content. This is link building, and when done well, will improve your authority and credibility.
Three main types of linking are recommended – internal, external and backlinks.
Internal links – link to other pages on your site to keep visitors. This improves your rankings (Google uses relations between pages to determine how relevant a website is for a user’s search).
External links are links to other websites to show that your website is a good source of information.
Backlinks – lead to your website from other sites, created by sharing content. The number of backlinks your site has and the quality of the sites sharing your content prove to Google that your website has authority.
Tip 5: Google Searches By Siri And Hey Google
More and more people are using voice search and personal assistant applications like Siri and Alexa to search the web for them. This will impact the way you approach SEO. When speaking instead of typing a person will often pose a question and not just list keywords or locations.
Tip 6: Short Sentences Win Over Long Paragraphs
People are busy, and nobody wants to spend hours reading complicated text to find out more about a product or service. For this reason your content should include short and simple sentences. Think of paragraphs that work well on mobile devices.
Advertising expert Joseph Sugarman, in his book The AdWeek Copywriting Handbook, advises a follow on method. The first sentence you write should entice readers to read the second sentence, and so on. One of our favourite tools for optimising readable copy is the Hemingway Editor.
Tip 7: Website Marketing And Site Speed
According to a recent study on website loading speeds, 40% of people will leave a site if it takes more than three seconds to load. 47% of people expect a page to load in under two seconds.
Site speed impacts both your rankings and how customers see your site. Usually you only have 1.5 to 7 seconds to impress, then your client will leave if they can’t find compelling content.
Not sure about your website loading speed? Use this free online tool to find out – and then call us to get it on the right track again.
If you would like us to review any aspect of your digital footprint, get in contact. We offer a complimentary chat, a detailed SEO audit and always look to help you get found online easily and more often.