How Branding Sells For Your Business On Your Behalf
People often think that their business is about selling what they do. However, customers don't always buy products based on what a company provides.
The Failure of Traditional Advertising Agencies and what you can learn
Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.
What Does it Take to be the next IT Girl in Advertising?
There is a sweet spot in a digital marketing strategy, which encompasses the ability to reach people online with information technology. To become the new IT Girl and to create an ongoing relationship is more subtle and authentic than traditional marketing methods.
Do you Need Content, Copywriting or Digital Copywriting?
The digital space can be confusing and there are differences between content writing and copywriting. Digital copywriting is another level up again. Our guest blogger provides the differences that you need to know so that you too can become an effective communicator online.
The Three Top Online Success Hacks
When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?
Is YOUR Website About to Disappear on Google?
SERP changes are afoot! Google, now ranks mobile / tablet optimised sites above desktop designed sites. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. While WordPress and other platforms offer mobile friendly designs, a site more than 2 years old may be dropping like a stone in online rankings.
Why Does Blog Writing Fail to… What?
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful. Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline. Blogs fail because they are untargeted, badly written, ad hoc afterthoughts ...