Post COVID Pivot to Online MessagingCOVID has taught us that being prepared to pivot is essential, which was one key takeaway from Tapas Strickland’s recent presentation at the BBG Finance Forum. Tapas spoke about how digitalisation in businesses poses a good opportunity for SME, while larger corporates have a longer pivot to do, from bricks and […]Continue reading
Did you know that around 75% of businesses could have better website results? That’s partly because of positioning, partly because of technology. Hint: a website is NOT about what you do and it IS about what Google does. If you are ‘Old school’, you might see a website as an online listing for a printed […]Continue reading
Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.Continue reading
There is a sweet spot in a digital marketing strategy, which encompasses the ability to reach people online with information technology. To become the new IT Girl and to create an ongoing relationship is more subtle and authentic than traditional marketing methods.Continue reading
One of the four most effective tactics online is a good SEO provider like ours. To find out the other three that help your Google rankings soar, read on.Continue reading
If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.Continue reading
When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?Continue reading
The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?Continue reading
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.
Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.
Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …Continue reading
I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?
Everyday I see …Continue reading