Category Archives for Marketing

The Failure of Traditional Advertising Agencies and what you can learn

Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.

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What Does it Take to be the next IT Girl in Advertising?

where information technology, marketing strategy and sweet spot product intersect

There is a sweet spot in a digital marketing strategy, which encompasses the ability to reach people online with information technology. To become the new IT Girl and to create an ongoing relationship is more subtle and authentic than traditional marketing methods.

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4 Top Marketing Tactics for a Visible Brand 

Seo, google changes, mobile friendly, RankBrain

One of the four most effective tactics online is a good SEO provider like ours. To find out the other three that help your Google rankings soar, read on.

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Your 7 Step Essential Content Strategy

content marketing requires strategy and process

If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.

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The Three Top Online Success Hacks

digital strategy emma@digiitalcopywriting.com.au

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?

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Everyone Can Write, Right?

digital strategy, copy, writing, sales, conversion, tips,

The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?

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Why Does Blog Writing Fail to… What?

online strategy digital marketing essentials

I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.

Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.

Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …

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What Grammar and Spelling Mistakes REALLY Tell Us

What Were They Thinking

I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?

WRONG!

Everyday I see …

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Get Your New Website Done in DAYS

website build for speed and function not just looks

About two months ago I decided to streamline my branding and work towards a bigger vision and so I needed a new website.
I’d been offering a lot of services but it became clear that my value lies in two areas: digital strategy and copywriting. Looking into what I did further, I discovered that there is some great information out there about ‘digital copywriting’.

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7 Seconds from Hero to Zero

domain trust, SEO, website, conversion, clients, sales

How long do you have to engage a customer on your website?
I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP!
Here are my Top 5 Tips for breaking the 7 Second barrier:

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