It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.
For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley
To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.Continue reading
The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves.
Large advertising agencies are losing business, significant brands are taking their marketing in house.
The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach.
It’s a bit like being the new IT girl – she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?
4 Top Marketing Hacks to a Visible Brand.Often if business isn’t where you want it to be, it feels like the grass is greener on the other side. It also feels like someone else has a market advantage, like Seth Godin suggests in Purple Cow. You are a brown cow and they are a purple […]Continue reading
When I work one-on-one with clients I help them work out exactly what their brand is about, who they need to speak with and how they can create better connections through every form of content. I’m going to walk you through that process, and there’s a case study and video testimonial that you can skip to if you are short on time.Continue reading
When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically.
So what are the three hacks to review before spending your hard earned cash on paid advertising?Continue reading
The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?Continue reading
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.
Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.
Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …Continue reading
I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?
Everyday I see …Continue reading
About two months ago I decided to streamline my branding and work towards a bigger vision and so I needed a new website.
I’d been offering a lot of services but it became clear that my value lies in two areas: digital strategy and copywriting. Looking into what I did further, I discovered that there is some great information out there about ‘digital copywriting’.
How long do you have to engage a customer on your website?
I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP!
Here are my Top 5 Tips for breaking the 7 Second barrier: