If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.Continue reading
The digital space can be confusing and there are differences between content writing and copywriting. Digital copywriting is another level up again. Our guest blogger provides the differences that you need to know so that you too can become an effective communicator online.Continue reading
SERP changes are afoot! Google, now ranks mobile / tablet optimised sites above desktop designed sites. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. While Wordpress and other platforms offer mobile friendly designs, a site more than 2 years old may be dropping like a stone in online rankings.Continue reading
The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?Continue reading
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.
Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.
Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …Continue reading
I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?
Everyday I see …Continue reading
How long do you have to engage a customer on your website?
I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP!
Here are my Top 5 Tips for breaking the 7 Second barrier: