Category Archives for Copywriting

Your 7 Step Essential Content Strategy

content marketing requires strategy and process

If you want to see what an effective content strategy looks like read on. This article not only gives you vital and effective content tips, it shows you how they work implemented in a case study.

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Do you Need Content, Copywriting or Digital Copywriting?

get the right writer for your needs

The digital space can be confusing and there are differences between content writing and copywriting. Digital copywriting is another level up again. Our guest blogger provides the differences that you need to know so that you too can become an effective communicator online.

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Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot! Google, now ranks mobile / tablet optimised sites above desktop designed sites. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. While Wordpress and other platforms offer mobile friendly designs, a site more than 2 years old may be dropping like a stone in online rankings.

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Everyone Can Write, Right?

digital strategy, copy, writing, sales, conversion, tips,

The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?

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Why Does Blog Writing Fail to… What?

online strategy digital marketing essentials

I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.

Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.

Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …

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What Grammar and Spelling Mistakes REALLY Tell Us

What Were They Thinking

I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?

WRONG!

Everyday I see …

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7 Seconds from Hero to Zero

domain trust, SEO, website, conversion, clients, sales

How long do you have to engage a customer on your website?
I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP!
Here are my Top 5 Tips for breaking the 7 Second barrier:

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