Category Archives for SEO Ranking

The Failure of Traditional Advertising Agencies and what you can learn

It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.

For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley

To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.

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What Does it Take to be the next IT Girl in Advertising?

where information technology, marketing strategy and sweet spot product intersect

The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves.

Large advertising agencies are losing business, significant brands are taking their marketing in house.

The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach.
It’s a bit like being the new IT girl – she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?

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4 Top Marketing Tactics for a Visible Brand 

Seo, google changes, mobile friendly, RankBrain

4 Top Marketing Hacks to a Visible Brand.Often if business isn’t where you want it to be, it feels like the grass is greener on the other side. It also feels like someone else has a market advantage, like Seth Godin suggests in Purple Cow. You are a brown cow and they are a purple […]

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What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

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Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot!

The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don’t want to sink like a stone on Google, it’s time to take action …

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