Digital Marketing Agency Williamstown | Copywriting Strategy & Advertising Firm

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Does Your Business have a Brilliant Bankable Brand?

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20 crucial diagnosis tools to review your Brand Brilliance in just 10 minutes

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Learn how to build your saleable, Brilliant Brand NOW, with our 90 day kickstart!

How We Build Your Bankable Brilliant Brand

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The fastest way to a saleable business with a brilliant brand is to know where your clients are and to be the obvious choice. First you need to stand out and WOW your ideal client.

Then you need to solve their problem AND deliver that solution EASILY for both of you.

Built from the ground up with:

1. Colour Psychology and Logos
2. Business Vision and Strategy
3. Websites and Social Platforms

Brilliant

In order to be the absolute best choice, you need to be FOUND by your ideal clients. That means speaking their language, and knowing their pain.

Then you need to solve their problems EFFORTLESSLY. That means a seamless journey from your online ‘front door’ to ‘checkout’.

Your brilliant brand has:

1. Ideal Client Profiling
2. Gets found online (SEO)
3. A clear User Journey (UX)

Brands

A true business owner aims to LEVERAGE his time and create a LIFESTYLE, then a saleable asset. That needs automation and robust business systems that are geared for ongoing LEAD GENERATION.

We ensure business systems that allow you to grow and sell, with measurable ongoing profit.

A true brand has:

1. Solid Saleable Assets
2. High Client Engagement
3. Delivers High Profit Results

As a digital strategist and consultant we take in the wider picture, ensuring you have every marketing service you need at your disposal. We not only recommend, test and measure, project manage and hold accountable to ensure you reach your goals. This saves our clients a lot of time and frequently a lot of money as well. If you need some expertise, I'm happy to help. Emma Sidney - Digital Copywriter

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Digital Copywriting Testimonials

I have the luxury and budget to choose anyone to do my digital work for me. I have chosen Emma… I am choosing her because I know that she is authentic. … Whatever Emma has offered you I strongly urge you to take that up. Within an hour or two you’ll know that Emma is the right person for you." Alister McDonald - 460 Degrees, Sliver Service Real Estate, Coach and Mentor.

I've been to a lot of workshops ... Today, not only was I inspired, Emma has left me feeling quite excited. Manuela Metz Ostojic, Formula Health, One Fit Girl, Health4Jam

Need Brilliant Brand Building Updates?

Peruse our library below.

The Failure of Traditional Advertising Agencies and what you can learn

It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy. For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” - Darren Woolley To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.

What Does it Take to be the next IT Girl in Advertising?

The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves. Large advertising agencies are losing business, significant brands are taking their marketing in house. The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach. It's a bit like being the new IT girl - she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?

4 Top Marketing Tactics for a Visible Brand

4 Top Marketing Hacks to a Visible Brand. Often if business isn’t where you want it to be, it feels[...]

Your 7 Step Essential Content Strategy

When I work one-on-one with clients I help them work out exactly what their brand is about, who they need to speak with and how they can create better connections through every form of content. I’m going to walk you through that process, and there’s a case study and video testimonial that you can skip to if you are short on time.

What is Search Engine Optimisation?

If you need to understand SEO basics then this blog is for you. There's a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

Do you Need Content, Copywriting or Digital Copywriting?

The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.

The Three Top Online Success Hacks

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what are the three hacks to review before spending your hard earned cash on paid advertising?

Is YOUR Website About to Disappear on Google?

SERP changes are afoot! The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don't want to sink like a stone on Google, it's time to take action ...