Tag Archives for " seo "

The Failure of Traditional Advertising Agencies and what you can learn

Digital Marketing Agencies have overtaken traditional marketing for many reasons. Read on to find out why all savvy business owners have moved away from the large traditional agency model to outsourcing to smaller, more agile agencies.

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What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

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The Three Top Online Success Hacks

digital strategy emma@digiitalcopywriting.com.au

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what can you do to optimise your website before spending your hard earned cash on paid advertising?

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Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot! Google, now ranks mobile / tablet optimised sites above desktop designed sites. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. While Wordpress and other platforms offer mobile friendly designs, a site more than 2 years old may be dropping like a stone in online rankings.

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Why Does Blog Writing Fail to… What?

online strategy digital marketing essentials

I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.

Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.

Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …

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