The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves.
Large advertising agencies are losing business, significant brands are taking their marketing in house.
The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach.
It’s a bit like being the new IT girl – she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?
When I work one-on-one with clients I help them work out exactly what their brand is about, who they need to speak with and how they can create better connections through every form of content. I’m going to walk you through that process, and there’s a case study and video testimonial that you can skip to if you are short on time.Continue reading
If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.Continue reading
The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.Continue reading