It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.
For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley
To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.Continue reading
If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.Continue reading
SERP changes are afoot!
The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don’t want to sink like a stone on Google, it’s time to take action …Continue reading