It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.
For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley
To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.Continue reading
The advertising agency model, of direct sales, blatant headlines and blunt pitches, although still widely embraced, is now a financial black hole for both clients and the agency themselves.
Large advertising agencies are losing business, significant brands are taking their marketing in house.
The great news for many medium enterprises is that you now have a real opportunity to get market share with a great understanding of the new IT triangle and a strategic multi-channel approach.
It’s a bit like being the new IT girl – she is high maintenance and needs a lot of love, and more essentially needs a rethink on what marketing is and how to win online. So how do we embrace the new IT Girl and give it lots of love?
The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.Continue reading