Tag Archives for " advertising "

The Failure of Traditional Advertising Agencies and what you can learn

It’s a fact that advertising agencies have lost their cash cow status and their traditional mojo. They are no longer sexy.

For advertising agencies, “price (in constant dollars) is now 70% below what it was in 1992. Since 2004, which was the last year that price and deliverables were in balance, price has fallen by 42% and has been below the level required for appropriate agency staffing. Falling prices stretch agency resources, reduce quality, create client dissatisfaction and limit holding company growth.” – Darren Woolley

To find out what you can learn from a traditional agency and why digital marketing spend has officially taken over from traditional channels, read on.

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What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

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